When a client tells you they've "decided to go in a different direction" it stings.
And no matter where you're at on your creativepreneurial path at some point, it will happen.
It happened to me and though the client told me they loved working with me and the work I did for them I still got upset.
And don't get me wrong, I've had clients change direction and I'm totally cool with that. We grow, we evolve, I get it. No hard feelings.
But this was a difficult job that I worked overtime on (for free) trying to please my client.
Instead of standing up for my creative decisions I kept making revisions and designing new concepts in the hopes that she would pick one.
It can be hard to stand up for our creative decisions. Especially when someone else is saying they're no good.
But this is where trust comes in. You need to trust your client and your client needs to trust you.
A good way to start building trust is to communicate expectations on both sides before you start working together. Know the parameters and abide by them.
Whether your client has an idea of what they want or not they hired you - the designer to help guide them on this branding path. So more than anything you need to trust yourself.
As the designer it's your job to create a brand that is cohesive. Even if it involves an uncomfortable conversation or two. It's up to you to communicate why something works and why it doesn't.
Don't give in because you're afraid of displeasing your client. That's not going to help them.
Instead, be the designer and expert you are, be boss.
They hired you for a reason. Talk to them, be honest, be real. Communicate, communicate, communicate. So if they do decide to go in a "different direction" you'll know you did everything you could.
CHECK YOURSELF LIST:
Don't be afraid to speak your mind - that's why they hired you.
Be crystal clear in your decisions and communicate them often.
Don't give in just to please your client.